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This book examines how businesses can use internal communication to achieve differentiation, improve their quality, customer service, innovation, and manage change more effectively. It describes the why, the what and the how of internal communication -why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.
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Making the Connections, Bill Quirke
- Language
- Released
- 2003
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- (Paperback)
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- Title
- Making the Connections
- Language
- English
- Authors
- Bill Quirke
- Publisher
- Gower Publishing Limited
- Released
- 2003
- Format
- Paperback
- ISBN10
- 0566085178
- ISBN13
- 9780566085178
- Category
- Business and Economics
- Description
- This book examines how businesses can use internal communication to achieve differentiation, improve their quality, customer service, innovation, and manage change more effectively. It describes the why, the what and the how of internal communication -why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.