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Brand Management
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Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
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Brand Management, Pinar Cankurtaran, Michael Beverland
- Language
- Released
- 2024
- Binding
- (Hardcover)
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- Title
- Brand Management
- Language
- English
- Authors
- Pinar Cankurtaran, Michael Beverland
- Publisher
- SAGE Publications Ltd
- Released
- 2024
- Format
- Hardcover
- Pages
- 440
- ISBN13
- 9781529616989
- Series
- Tags
- Business, Legal Topics
- Description
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.