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This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.
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Applied Marketing Analytics Using R, Raoul V. Kübler, Gokhan Yildirim
- Language
- Released
- 2023
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- (Hardcover)
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