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This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
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Total Global Strategy II, George S. Yip
- Language
- Released
- 2003
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- (Paperback)
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- Title
- Total Global Strategy II
- Language
- English
- Authors
- George S. Yip
- Publisher
- Prentice-Hall
- Released
- 2003
- Format
- Paperback
- Series
- Description
- This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.