This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
George S. Yip Books
This author is a distinguished specialist in global strategy and marketing. They serve as a Professor of Management and Co-Director of the Centre on China Innovation at the China Europe International Business School. Their work delves into innovation and business strategies within a global context, with a particular focus on China. The author offers profound insights into the complexities of international business.