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Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.
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Innovative B2B marketing : new models, processes and theory, Simon Hall
- Language
- Released
- 2017
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- Title
- Innovative B2B marketing : new models, processes and theory
- Language
- English
- Authors
- Simon Hall
- Publisher
- Kogan Page
- Publisher
- 2017
- Format
- Paperback
- ISBN10
- 0749480807
- ISBN13
- 9780749480806
- Category
- Marketing and PR, Business and Economics
- Description
- Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.