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Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.
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Innovative B2B marketing : new models, processes and theory, Simon Hall
- Language
- Released
- 2017
- Binding
- (Paperback)
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- Title
- Innovative B2B marketing : new models, processes and theory
- Language
- English
- Authors
- Simon Hall
- Publisher
- Kogan Page
- Released
- 2017
- Format
- Paperback
- Pages
- 287
- ISBN10
- 0749480807
- ISBN13
- 9780749480806
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3.35 out of 5
- Description
- Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.