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- 287 pages
- 11 hours of reading
More about the book
Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.
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Innovative B2B marketing : new models, processes and theory, Simon Hall
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Innovative B2B marketing : new models, processes and theory
- Language
- English
- Authors
- Simon Hall
- Publisher
- Kogan Page
- Released
- 2017
- Format
- Paperback
- Pages
- 287
- ISBN10
- 0749480807
- ISBN13
- 9780749480806
- Series
- Rating
- 3.35 out of 5
- Description
- Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.