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American Icon

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  • 304 pages
  • 11 hours of reading

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'American Icon' is the gripping narrative of the Ford Motor Company's seemingly imminent collapse during 2008 and the astounding turnaround it underwent under a new CEO to become, by 2010, the most profitable car company in the world

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American Icon, Bryce G. Hoffman

Language
Released
2013
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(Paperback)
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Title
American Icon
Language
English
Publisher
Bantam Books
Released
2013
Format
Paperback
Pages
304
ISBN10
0307886069
ISBN13
9780307886064
Series
Rating
4.4 out of 5
Description
'American Icon' is the gripping narrative of the Ford Motor Company's seemingly imminent collapse during 2008 and the astounding turnaround it underwent under a new CEO to become, by 2010, the most profitable car company in the world