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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
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Counter Strategies in Global Markets, Olaf Plötner
- Language
- Released
- 2011
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- (Hardcover)
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- Title
- Counter Strategies in Global Markets
- Language
- English
- Authors
- Olaf Plötner
- Publisher
- Palgrave Macmillan
- Released
- 2011
- Format
- Hardcover
- Pages
- 170
- ISBN10
- 0230301312
- ISBN13
- 9780230301313
- Series
- Rating
- 5 out of 5
- Description
- Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.