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This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2010
- Binding
- (Paperback)
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- Title
- Principles of Marketing
- Language
- English
- Authors
- Frances Brassington, Stephen Pettitt
- Publisher
- Prentice Hall
- Released
- 2010
- Format
- Paperback
- Pages
- 1264
- ISBN10
- 1848787146
- ISBN13
- 9781848787148
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3.25 out of 5
- Description
- This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.