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- 1264 pages
- 45 hours of reading
More about the book
This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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