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Parameters
- 512 pages
- 18 hours of reading
More about the book
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Book purchase
Product Management, Donald R. Lehmann, Russell S. Winer
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €10.49
Payment methods
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- Title
- Product Management
- Language
- English
- Authors
- Donald R. Lehmann, Russell S. Winer
- Publisher
- Irwin Professional Pub
- Released
- 2005
- Format
- Hardcover
- Pages
- 512
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Series
- Rating
- 4.1 out of 5
- Description
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.