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Impact is a loving, if occasionally wry, look at the safety cards that air travelers inevitably encounter and stuff away behind their in-flight magazines. It entwines graphic and aviation history, and it traces these icons of universal design from the kitschy - for Pan-Am's Flying Clipper in the 1930s - to the sanitized pictograms used on today's jumbo jets. Taken from their seatbacks and gathered together here, the cards of Design for Impact offer a humorous look at a basic - and urgent - form of visual communication.
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Design for Impact, Elias Modig, Eric Ericson, Johan Pihl
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Design for Impact
- Language
- English, Chinese
- Authors
- Elias Modig, Eric Ericson, Johan Pihl
- Released
- 2002
- Format
- Paperback
- ISBN10
- 1856692922
- ISBN13
- 9781856692922
- Series
- Rating
- 3.5 out of 5
- Description
- Impact is a loving, if occasionally wry, look at the safety cards that air travelers inevitably encounter and stuff away behind their in-flight magazines. It entwines graphic and aviation history, and it traces these icons of universal design from the kitschy - for Pan-Am's Flying Clipper in the 1930s - to the sanitized pictograms used on today's jumbo jets. Taken from their seatbacks and gathered together here, the cards of Design for Impact offer a humorous look at a basic - and urgent - form of visual communication.


