The book is currently out of stock
More about the book
Focusing on global brand expansion, this guide offers practical strategies for adapting domestic approaches to succeed in international markets. It emphasizes avoiding common pitfalls and capitalizing on market opportunities, providing readers with the tools needed for thriving in diverse environments.
Book purchase
International Brand Strategy, Sean Duffy
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- International Brand Strategy
- Subtitle
- A Guide to Achieving Global Brand Growth
- Language
- English
- Authors
- Sean Duffy
- Publisher
- Kogan Page
- Released
- 2021
- Format
- Paperback
- Pages
- 272
- ISBN13
- 9781789666298
- Series
- Description
- Focusing on global brand expansion, this guide offers practical strategies for adapting domestic approaches to succeed in international markets. It emphasizes avoiding common pitfalls and capitalizing on market opportunities, providing readers with the tools needed for thriving in diverse environments.