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This book examines airline marketing and the environment in which airlines currently operate, covering each element in full, with the latest techniques and methods of implementation.
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Airline Marketing and Management, Stephen Shaw
- Language
- Released
- 2007
- Binding
- (Paperback)
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3.8
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- Title
- Airline Marketing and Management
- Subtitle
- Sixth Edition
- Language
- English
- Authors
- Stephen Shaw
- Publisher
- Ashgate
- Released
- 2007
- Format
- Paperback
- Pages
- 336
- ISBN10
- 0754648206
- ISBN13
- 9780754648208
- Series
- Categories
- Rating
- 3.75 out of 5
- Description
- This book examines airline marketing and the environment in which airlines currently operate, covering each element in full, with the latest techniques and methods of implementation.