No frills : the truth behind the low-cost revolution in the skies
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The rise of new and dynamic low cost airlines is currently Europe's biggest business success story. This title provides an analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks. This new edition also looks at how these companies have spread around the world.
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No frills : the truth behind the low-cost revolution in the skies, Simon Calder
- Language
- Released
- 2006
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- Title
- No frills : the truth behind the low-cost revolution in the skies
- Language
- English
- Authors
- Simon Calder
- Publisher
- Virgin
- Released
- 2006
- Format
- Paperback
- ISBN10
- 0753510448
- ISBN13
- 9780753510445
- Category
- Business and Economics, Marketing and PR
- Description
- The rise of new and dynamic low cost airlines is currently Europe's biggest business success story. This title provides an analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks. This new edition also looks at how these companies have spread around the world.