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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
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Strategic Management, Richard L. Lynch
- Language
- Released
- 2009
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- (Hardcover)
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- Title
- Strategic Management
- Language
- English
- Authors
- Richard L. Lynch
- Publisher
- Financial Times/Prentice Hall
- Released
- 2009
- Format
- Hardcover
- Pages
- 826
- ISBN10
- 0273716387
- ISBN13
- 9780273716389
- Series
- Rating
- 3.95 out of 5
- Description
- This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.