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Digital Marketing
A Practical Approach
Authors
Parameters
- Pages
- 356 pages
- Reading time
- 13 hours
More about the book
Focusing on practical implementation, this updated 4th edition serves as a comprehensive guide to key digital marketing aspects. It builds on previous editions to equip students with the necessary skills for an active role in the field, emphasizing a step-by-step approach to mastering digital strategies and tools.
Book purchase
Digital Marketing, Alan Charlesworth
- Language
- Released
- 2022
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- Title
- Digital Marketing
- Subtitle
- A Practical Approach
- Language
- English
- Authors
- Alan Charlesworth
- Publisher
- Taylor & Francis
- Released
- 2022
- Format
- Hardcover
- Pages
- 356
- ISBN13
- 9780367706586
- Category
- Old adverts, Business and Economics, Marketing and PR
- Description
- Focusing on practical implementation, this updated 4th edition serves as a comprehensive guide to key digital marketing aspects. It builds on previous editions to equip students with the necessary skills for an active role in the field, emphasizing a step-by-step approach to mastering digital strategies and tools.