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Focusing on digital transformation, this book offers essential guidelines for established companies to leverage digitization for strategic growth. It examines advancements in IT and data management, emphasizing the role of AI, and outlines necessary changes in marketing, sales, HR, and corporate organization. By analyzing how these areas must adapt in the digital age, the book provides practical tools to help companies proactively navigate and shape their transformation processes for maximum benefit.
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Toolbox Digital Business, Ralf Kreutzer
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Toolbox Digital Business
- Subtitle
- Leadership, Business Models, Technologies and Change
- Language
- English
- Authors
- Ralf Kreutzer
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2022
- Format
- Hardcover
- Pages
- 584
- ISBN13
- 9783658370169
- Category
- Social sciences, Business and Economics
- Description
- Focusing on digital transformation, this book offers essential guidelines for established companies to leverage digitization for strategic growth. It examines advancements in IT and data management, emphasizing the role of AI, and outlines necessary changes in marketing, sales, HR, and corporate organization. By analyzing how these areas must adapt in the digital age, the book provides practical tools to help companies proactively navigate and shape their transformation processes for maximum benefit.