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Focusing on the evolution of the bicycle industry, this book examines its development, manufacturing, and marketing from the late nineteenth century to today. It highlights significant contributions to modern marketing practices and key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical analysis of the bicycle's impact as a crucial product of the twentieth century, providing valuable insights into the industry's marketing strategies and practices.
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A Business History of the Bicycle Industry, Carlo Mari
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- A Business History of the Bicycle Industry
- Subtitle
- Shaping Marketing Practices
- Language
- English
- Authors
- Carlo Mari
- Publisher
- Springer International Publishing
- Released
- 2021
- Format
- Paperback
- Pages
- 156
- ISBN13
- 9783030505653
- Category
- Business and Economics
- Description
- Focusing on the evolution of the bicycle industry, this book examines its development, manufacturing, and marketing from the late nineteenth century to today. It highlights significant contributions to modern marketing practices and key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical analysis of the bicycle's impact as a crucial product of the twentieth century, providing valuable insights into the industry's marketing strategies and practices.