The book is currently out of stock
More about the book
Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.
Book purchase
Strategic Integrated Marketing Communications, Larry Percy
- Language
- Released
- 2023
We’ll notify you via email once we track it down.
Payment methods
- Title
- Strategic Integrated Marketing Communications
- Language
- English
- Authors
- Larry Percy
- Publisher
- Taylor & Francis
- Publisher
- 2023
- Format
- Hardcover
- Pages
- 304
- ISBN13
- 9780367770617
- Category
- Old adverts, Business and Economics
- Description
- Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.