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International Marketing Strategy
Analysis, Development and Implementation
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This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
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International Marketing Strategy, Isobel Doole, Robin Lowe
- Language
- Released
- 2001
- Binding
- (Paperback)
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- Title
- International Marketing Strategy
- Subtitle
- Analysis, Development and Implementation
- Language
- English
- Authors
- Isobel Doole, Robin Lowe
- Publisher
- Cengage Learning
- Released
- 2001
- Format
- Paperback
- Pages
- 488
- Series
- Tags
- Business, Marketing and PR
- Rating
- 4.6 out of 5
- Description
- This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.