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- 488 pages
- 18 hours of reading
More about the book
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
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International Marketing Strategy, Isobel Doole, Robin Lowe
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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