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Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.
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The Evolutionary Bases of Consumption, Gad Saad
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Evolutionary Bases of Consumption
- Language
- English
- Authors
- Gad Saad
- Publisher
- Taylor & Francis
- Released
- 2007
- Format
- Hardcover
- Pages
- 360
- ISBN13
- 9780805851496
- Category
- Psychology
- Description
- Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.