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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
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The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Language
- Released
- 2020
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- (Hardcover)
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