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Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
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Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Language
- Released
- 2019
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- (Hardcover)
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