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Media Management
Strategy, Business Models and Case Studies
Authors
328 pages
More about the book
The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, helping organizations navigate the evolving landscape and capitalize on emerging market prospects.
Book variant
2020, hardcoverBook purchase
The book is currently out of stock.