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Exploring the principles of neuro-advertising, this book reveals strategies to enhance marketing effectiveness by tapping into consumer psychology. It delves into how understanding brain responses can lead to more compelling advertisements and improved customer engagement. With practical insights and techniques, readers will learn to craft messages that resonate on a deeper emotional level, ultimately driving better marketing outcomes.
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Neuro-Advertising, Elke Schwarz
- Language
- Released
- 2022
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- (Hardcover)
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- Title
- Neuro-Advertising
- Subtitle
- Brain-friendly advertising for more success in your market
- Language
- English
- Authors
- Elke Schwarz
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2022
- Format
- Hardcover
- Pages
- 200
- ISBN13
- 9783658386320
- Series
- Rating
- 5 out of 5
- Description
- Exploring the principles of neuro-advertising, this book reveals strategies to enhance marketing effectiveness by tapping into consumer psychology. It delves into how understanding brain responses can lead to more compelling advertisements and improved customer engagement. With practical insights and techniques, readers will learn to craft messages that resonate on a deeper emotional level, ultimately driving better marketing outcomes.