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Focusing on the unique challenges of marketing creative products, this book provides essential business knowledge tailored for small business owners. It covers fundamental business terminology and highlights the importance of social media marketing, equipping readers with the entrepreneurial skills necessary to thrive in the creative sector.
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Entrepreneurship for the Creative and Cultural Industries, Bonita M. Kolb
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Entrepreneurship for the Creative and Cultural Industries
- Language
- English
- Authors
- Bonita M. Kolb
- Publisher
- Taylor & Francis Ltd
- Released
- 2020
- Format
- Paperback
- Pages
- 258
- ISBN13
- 9780367419738
- Category
- Business and Economics
- Description
- Focusing on the unique challenges of marketing creative products, this book provides essential business knowledge tailored for small business owners. It covers fundamental business terminology and highlights the importance of social media marketing, equipping readers with the entrepreneurial skills necessary to thrive in the creative sector.