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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
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Inside the tornado. Marketing strategies from Silicon Valley's cutting edge, Geoffrey Moore
- Language
- Released
- 1999
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- Title
- Inside the tornado. Marketing strategies from Silicon Valley's cutting edge
- Language
- English
- Authors
- Geoffrey Moore
- Publisher
- HarperBusiness
- Publisher
- 1999
- Format
- Paperback
- ISBN10
- 0887308244
- ISBN13
- 9780887308246
- Category
- Marketing and PR
- Description
- Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle