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Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.
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Strategic Public Relations Leadership, Anne Gregory, Paul Willis
- Language
- Released
- 2022
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- (Paperback)
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- Title
- Strategic Public Relations Leadership
- Language
- English
- Authors
- Anne Gregory, Paul Willis
- Publisher
- Taylor & Francis Ltd
- Released
- 2022
- Format
- Paperback
- Pages
- 228
- ISBN13
- 9781032028019
- Category
- Business and Economics
- Description
- Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.