The book is currently out of stock
More about the book
Focusing on the role of public relations professionals, this revised edition offers a framework for articulating their impact on organizational effectiveness. It outlines the essential capabilities that PR leaders need to demonstrate in order to function at the highest levels within an organization, emphasizing the importance of their contributions to overall success.
Book purchase
Strategic Public Relations Leadership, Anne Gregory, Paul Willis
- Language
- Released
- 2022
We’ll notify you via email once we track it down.
Payment methods
- Title
- Strategic Public Relations Leadership
- Language
- English
- Authors
- Anne Gregory, Paul Willis
- Publisher
- Routledge
- Publisher
- 2022
- Format
- Hardcover
- Pages
- 228
- ISBN13
- 9781032027999
- Category
- Business and Economics, Marketing and PR
- Description
- Focusing on the role of public relations professionals, this revised edition offers a framework for articulating their impact on organizational effectiveness. It outlines the essential capabilities that PR leaders need to demonstrate in order to function at the highest levels within an organization, emphasizing the importance of their contributions to overall success.