The book is currently out of stock
More about the book
This updated third edition provides a scholarly examination of marketing, incorporating the latest technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on modern marketing strategies.
Book purchase
Social Media Marketing, Stephan Dahl
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.