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The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways to determine market objectives & develop a plan for their implementation.
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Marketing Planning Workbook, Sally Dibb, Lyndon Simkin, John Bradley
- Language
- Released
- 1996
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- (Paperback)
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- Title
- Marketing Planning Workbook
- Language
- English
- Authors
- Sally Dibb, Lyndon Simkin, John Bradley
- Publisher
- Cengage Learning Business Press
- Released
- 1996
- Format
- Paperback
- ISBN10
- 1861523491
- ISBN13
- 9781861523495
- Series
- Rating
- 1.65 out of 5
- Description
- The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways to determine market objectives & develop a plan for their implementation.