More about the book
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
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Does marketing need reform? : fresh perspectives on the future, Jagdish N. Sheth, Rajendra Sisodia
- Language
- Released
- 2006
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- (Paperback)
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