Jagdish N. Sheth Books

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Prof. Jagdish Sheth's book Chindia Rising as a brilliant analysis of not only how China and India will occupy the prime position as two great economies in the future, but how they are different from economies that became success stories. Indeed in the 19th and 20th Century, Europe and U.S. were the main players, and later Japan and Korea, each followed a model based on their culture, resources, and markets. Both India and China are operating in a new environment, where capital is not scarce, entrepreneurship is a winner, globalization and communications is a reality for future growth, and we have abundance of bright human resources and huge domestic markets. These observations, and particularly the analysis of the differences between Western economies and Chindia, with enumerable examples, reads like a well researched case study

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits.

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few

Featuring interviews with CEO's of leading companies, such as Kodak and American Express, this book outlines a series of skills and techniques that show professional advisors how to build up a trusting relationship with their clients.

In today's competitive landscape, the most successful companies are redefining value by focusing on emotional, experiential, social, and financial aspects for all stakeholders. These "Firms of Endearment" prioritize love, joy, authenticity, and empathy, creating deep loyalty among customers, employees, and investors. This shift is not merely a trend but a necessary evolution for long-term competitive advantage. Through 30 compelling case studies, including industry leaders like CarMax®, Timberland™, and Trader Joe’s, the text illustrates how these organizations thrive by aligning their missions with the deeper values that modern consumers seek. They are not just chasing profits; they aim to leave a positive impact on society and the environment. This approach transforms the very essence of capitalism, moving beyond traditional corporate social responsibility to a more integrated model of success. The book provides actionable insights for businesses aiming to enhance relationships with customers, associates, and partners. It emphasizes the importance of gaining “share of heart” rather than just “share of wallet,” advocating for a holistic view of stakeholder interests. As we navigate this Age of Transcendence, companies must adapt to survive and flourish, ensuring they contribute positively to the world while achieving remarkable performance.