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Focusing on the evolution of promotional communication, the book delves into the significance of public relations (PR) and its influence in shaping perceptions and narratives. It examines how PR strategies have developed over time and their impact on various sectors, highlighting key practices and case studies that illustrate the power of communication in building relationships and managing public image.
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Depth Public Relations, Johanna Fawkes
- Language
- Released
- 2024
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- (Paperback)
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- Title
- Depth Public Relations
- Subtitle
- After the Masquerade
- Language
- English
- Authors
- Johanna Fawkes
- Publisher
- Taylor & Francis Ltd
- Released
- 2024
- Format
- Paperback
- Pages
- 198
- ISBN13
- 9781032349954
- Series
- Description
- Focusing on the evolution of promotional communication, the book delves into the significance of public relations (PR) and its influence in shaping perceptions and narratives. It examines how PR strategies have developed over time and their impact on various sectors, highlighting key practices and case studies that illustrate the power of communication in building relationships and managing public image.