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Building B2B Relationships
How to Identify, Map and Develop Key Relationships to Win More Business
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Effective measurement and mapping of key stakeholder relationships are essential for accelerating B2B business growth. This book provides strategies to leverage these relationships throughout the B2B buying process, enabling companies to secure more deals quickly. By focusing on understanding and optimizing stakeholder dynamics, readers will learn how to enhance their approach to business interactions and improve overall sales effectiveness.
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Building B2B Relationships, Ryan O'Sullivan
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Building B2B Relationships
- Subtitle
- How to Identify, Map and Develop Key Relationships to Win More Business
- Language
- English
- Authors
- Ryan O'Sullivan
- Publisher
- Kogan Page Ltd
- Released
- 2024
- Format
- Hardcover
- Pages
- 296
- ISBN13
- 9781398615441
- Category
- Business and Economics
- Description
- Effective measurement and mapping of key stakeholder relationships are essential for accelerating B2B business growth. This book provides strategies to leverage these relationships throughout the B2B buying process, enabling companies to secure more deals quickly. By focusing on understanding and optimizing stakeholder dynamics, readers will learn how to enhance their approach to business interactions and improve overall sales effectiveness.