Applying Mind Genomics to Social Sciences

Exploring the innovative field of mind genomics, this book delves into the underlying factors driving consumer behavior and decision-making beyond traditional methods like surveys. It highlights applications across various sectors, including food, commerce, and healthcare, while emphasizing its relevance in social and political sciences. By integrating rich data with novel methodologies, it provides fresh insights into human cognition and societal complexities. This resource is essential for professionals and scholars in political science, sociology, psychology, and related fields.