Negotiation

The book offers a modern approach to negotiation, addressing the impact of recent global changes such as the pandemic, political divides, and digital communication. It emphasizes the need to adapt traditional negotiation tactics to new contexts, including cultural differences and virtual platforms. Max Bazerman, a renowned expert, provides insights on how to navigate these challenges while offering essential techniques for both beginners and seasoned negotiators. This guide serves as a comprehensive toolkit for effective negotiation in today's evolving landscape.