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This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.
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Marketing, Manfred Bruhn
- Language
- Released
- 2024
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- Title
- Marketing
- Subtitle
- Principles for Students and Practitioners
- Language
- English
- Authors
- Manfred Bruhn
- Publisher
- Springer, Berlin
- Released
- 2024
- Format
- Paperback
- Pages
- 295
- ISBN13
- 9783658458331
- Series
- Rating
- 4.35 out of 5
- Description
- This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.