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Part 1. An introduction to superconsumers: Making your best customers better -- Part 2. How they did it: TK (Kraft) -- TK (Easy Grocery) -- TK (American Girl) -- Part 3. How you can do it: Building relationships -- Influencing other customers -- Using data and aligning your organization -- Building a culture
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Superconsumers, Eddie Yoon
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Superconsumers
- Language
- English
- Authors
- Eddie Yoon
- Publisher
- Harvard Business Review Press
- Released
- 2017
- Format
- Hardcover
- Pages
- 225
- ISBN10
- 1633692078
- ISBN13
- 9781633692077
- Series
- Rating
- 3.7 out of 5
- Description
- Part 1. An introduction to superconsumers: Making your best customers better -- Part 2. How they did it: TK (Kraft) -- TK (Easy Grocery) -- TK (American Girl) -- Part 3. How you can do it: Building relationships -- Influencing other customers -- Using data and aligning your organization -- Building a culture