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- 224 pages
- 8 hours of reading
More about the book
As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Book purchase
Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €4.79
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- Title
- Advertising Is Dead. Long Live Advertising!
- Subtitle
- Over 200 Campaigns for the New Marketplace
- Language
- English
- Authors
- Tom Himpe, Will Collin
- Publisher
- Thames & Hudson Ltd
- Released
- 2008
- Format
- Paperback
- Pages
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Series
- Rating
- 3.85 out of 5
- Description
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.