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Advertising Is Dead. Long Live Advertising!
Over 200 Campaigns for the New Marketplace
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Language
- Released
- 2008
- Binding
- (Paperback)
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- Title
- Advertising Is Dead. Long Live Advertising!
- Subtitle
- Over 200 Campaigns for the New Marketplace
- Language
- English
- Authors
- Tom Himpe, Will Collin
- Publisher
- Thames & Hudson
- Released
- 2008
- Format
- Paperback
- Pages
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Series
- Tags
- Business
- Rating
- 3.85 out of 5
- Description
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.