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The integrative research framework combines industrial and discourse analysis to explore Milkyway Image, a Hong Kong film production company founded in 1996. It highlights the evolution of the Hong Kong film industry post-1997, emphasizing its integration into a Chinese context and the global cinema landscape. The study reveals that contemporary Hong Kong cinema reflects a multifaceted narrative shaped by various interest groups, showcasing a dynamic interplay of compliance, resistance, and cultural negotiation, with the interpretation of Milkyway's films varying across different contexts.
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Milkyway Image, Yi Sun
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Milkyway Image
- Subtitle
- Producing Hong Kong Film Genres for Global Consumption
- Language
- English
- Authors
- Yi Sun
- Publisher
- Springer Nature Singapore
- Released
- 2021
- Format
- Hardcover
- Pages
- 156
- ISBN13
- 9789813365773
- Series
- Description
- The integrative research framework combines industrial and discourse analysis to explore Milkyway Image, a Hong Kong film production company founded in 1996. It highlights the evolution of the Hong Kong film industry post-1997, emphasizing its integration into a Chinese context and the global cinema landscape. The study reveals that contemporary Hong Kong cinema reflects a multifaceted narrative shaped by various interest groups, showcasing a dynamic interplay of compliance, resistance, and cultural negotiation, with the interpretation of Milkyway's films varying across different contexts.