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Media Analysis Techniques

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368 pages

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Focusing on media criticism, this guide encourages students to develop their own analytical skills rather than passively accept existing interpretations. Arthur Asa Berger presents a user-friendly approach in the Sixth Edition, making complex concepts accessible and engaging. The hands-on techniques empower readers to critically evaluate media, fostering independent thought and deeper understanding of media influence.

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ISBN
9781506366210

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Book variant

2018, paperback

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