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- 332 pages
- 12 hours of reading
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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
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Groundswell : Winning in a World Transformed by Social Technologies, Charlene Li, Josh Bernoff
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Groundswell : Winning in a World Transformed by Social Technologies
- Language
- English
- Authors
- Charlene Li, Josh Bernoff
- Publisher
- Harvard Business Review Press
- Released
- 2011
- Format
- Paperback
- Pages
- 332
- ISBN10
- 1422161986
- ISBN13
- 9781422161982
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Technology, Marketing & Sales, Internet
- Original title
- Groundswell
- Rating
- 3.75 out of 5
- Description
- Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.