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Executive Engagement Strategies
How to Have Conversations and Develop Relationships That Build B2B Business
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Focusing on strategies to engage high-level decision-makers in large corporations, this book provides insights on capturing their attention and building trust. It emphasizes the importance of fostering long-term relationships that create sustainable mutual value, equipping readers with the tools to effectively communicate and connect with influential business leaders.
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Executive Engagement Strategies, Bev Burgess, Edward Blackwell
- Language
- Released
- 2020
- Binding
- (Paperback)
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- Title
- Executive Engagement Strategies
- Subtitle
- How to Have Conversations and Develop Relationships That Build B2B Business
- Language
- English
- Authors
- Bev Burgess, Edward Blackwell
- Publisher
- Kogan Page
- Released
- 2020
- Format
- Paperback
- Pages
- 264
- ISBN13
- 9781789661927
- Series
- Categories
- Tags
- Business
- Description
- Focusing on strategies to engage high-level decision-makers in large corporations, this book provides insights on capturing their attention and building trust. It emphasizes the importance of fostering long-term relationships that create sustainable mutual value, equipping readers with the tools to effectively communicate and connect with influential business leaders.