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Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.
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Effective Marketing Communications, Alan H. Anderson, David Kleiner
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Effective Marketing Communications
- Language
- English
- Authors
- Alan H. Anderson, David Kleiner
- Released
- 1995
- Format
- Paperback
- ISBN10
- 0631191267
- ISBN13
- 9780631191261
- Series
- Rating
- 4 out of 5
- Description
- Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.