Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.
The Definitive Illustrated Guide to the World's Favourite Automobiles
Effective Self Development puts this increasingly critical aspect of management development into a context that links it to both effectiveness and the organisation .There can be no doubt that there is an overwhelming need for self development to improve and enhance knowledge, skills, competence, attitudes and behaviour. The unique skills and activity based approach of this book provides a clear understanding of the ways that this can be achieved for students, trainers and managers studying business at NVQ levels 4 and 5.