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Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent
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A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.
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Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent, Rasmus Houlind, Frans Riemersma
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent
- Language
- English
- Authors
- Rasmus Houlind, Frans Riemersma
- Publisher
- Draft2digital
- Released
- 2023
- Format
- Paperback
- Pages
- 262
- ISBN13
- 9788797442807
- Series
- Rating
- 4.35 out of 5
- Description
- A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.


