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Frans Riemersma Books

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent
262 pages
10 hours of reading
A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.