More about the book
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
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Marketing Research : An Applied Approach + CD, Naresh K. Malhotra, David F. Birks
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- Released
- 2007
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- (Paperback)
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