More about the book
Widely adopted by lecturers and professionals, this second edition now includes a new chapter on Internet marketing and new IMC sections covering the benefits, the barriers and ten golden rules towards IMC.
Book purchase
Marketing Communications an Integrated Approach, R. P. Smith
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.