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- 608 pages
- 22 hours of reading
More about the book
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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New Products Management, C. Merle Charles Merle Crawford
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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